The web business isn’t all it’s cracked itself up to be. You thought it would be fully automated, but it’s been everything but. You’ve hired on way too many hands, and now you’re actually projecting losses, given the fact that you’re spending so much money on tools, just to prop everything up, just to keep everything stitched together, running smoothly. You’re relying on ad dollars for the most, but that’s the wrong focus. You need to be developing partnerships with real businesses that actually sell things. You need to get plugged into a affiliate sign up that actually pays out real cash, per customer. And we’re not talking about some huge retailer that gives you a fraction of a penny every time somebody views something. Those aren’t the metrics you want. You want $10, $20, even $50 per customer that you send over to a company, and that’s what a lot of these programs offer.
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